Wendy Paquette advises professional athletes, founders and CEOs privately, under the Holographic Wellness Initiative. I designed and built her site as a custom WordPress block theme: calm, editorial and premium, with separate paths for executives and athletes and one clear action on every page, booking a private diagnostic.
Case study
Wendy Paquette
A custom WordPress block theme for a private performance advisor to elite athletes, founders and CEOs: editorial, discreet and built around one action, booking a private diagnostic.
The problem
Wendy works privately with elite athletes, founders and CEOs, so her site had to feel as discreet and premium as her advisory work. It needed to speak to two very different audiences without diluting either message, and lead both to one action: booking a private diagnostic.
What I did
I built a custom WordPress block theme with an editorial look, separate Founders and Athletes pages, a four-step method section and booking on every page. Every page is edited in the block editor, so Wendy can update text and images herself without breaking the design.
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